{"id":250,"date":"2020-03-26T08:02:02","date_gmt":"2020-03-26T15:02:02","guid":{"rendered":"https:\/\/www.downriver.com\/?page_id=250"},"modified":"2025-02-19T20:26:31","modified_gmt":"2025-02-20T03:26:31","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.downriver.com\/about-us\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">History at Downriver Canoe Company<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.downriver.com\/wp-content\/uploads\/IMG_9718-1024x768.jpeg\" alt=\"\" class=\"wp-image-1236\" style=\"width:431px;height:324px\" srcset=\"https:\/\/www.downriver.com\/wp-content\/uploads\/IMG_9718-1024x768.jpeg 1024w, https:\/\/www.downriver.com\/wp-content\/uploads\/IMG_9718-300x225.jpeg 300w, https:\/\/www.downriver.com\/wp-content\/uploads\/IMG_9718-768x576.jpeg 768w, https:\/\/www.downriver.com\/wp-content\/uploads\/IMG_9718.jpeg 1467w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Downriver Canoe Company was founded in 1974 as an equal partnership between two paddling buddies, John Gibson and Harry Stimpson.&nbsp; <\/p>\n\n\n\n<p>Originally located in the old Limeton general store just three miles north of&nbsp;our&nbsp;current location, we offered canoe trips with shuttle service in one of&nbsp;our&nbsp;22 Michicraft aluminum canoes hauled up river by&nbsp;our&nbsp;trusty 1968 Oldsmobile Vistacruiser station wagon.&nbsp;We lost money that first year, mainly because we grossly underpriced&nbsp;our&nbsp;product ($8 to $12 per canoe) and the Arab oil embargo, but we learned a lot and gained confidence in&nbsp;our&nbsp;business model.&nbsp; <\/p>\n\n\n\n<p>In year two we doubled down by purchasing another 20 canoes (15 Grumman aluminum and 5 Blue Hole Royalex) and adding an old Ford Econoline van as a second shuttle vehicle.&nbsp; We made&nbsp;a&nbsp;slight profit.&nbsp; <\/p>\n\n\n\n<p>The next year (1976) we bought&nbsp;our&nbsp;first new shuttle vehicle (Dodge Sportsman 15 passenger van), added a few more plastic canoes, and actually made money.&nbsp; We were on&nbsp;our&nbsp;way.&nbsp; In 1979 my partner, Harry Stimpson, graciously allowed me to buy him out.<\/p>\n\n\n\n<p>1974 &#8211; Downriver Canoe Company established<br>1977 &#8211; severe drought<br>1978 &#8211; moved location to Indian Hollow Bridge in Bentonville<br>1979 &#8211; John buys out Harry<br>1980 &#8211; expands to 80 canoes<br>1983 &#8211; establishes Golden rock campground at Compton Rapid<br>1984 &#8211; John takes on a marriage partner (Marjie), best move he ever made<br>1986 &#8211; kayaks added to rental fleet<br>1988 &#8211; severe drought<br>1990 &#8211; son Alex is born<br>1992 &#8211; tubing added to services<br>1996 &#8211; rafts added to fleet, hurricane Fran reeks havoc\u00a0<br>1999 &#8211; severe drought, Shenandoah River State park established<br>2002 &#8211; severe drought<br>2003 &#8211; excessive rainfall limits operations<br>2005 &#8211; devastating fish kill in river, no smoking gun cause<br>2007 &#8211; great porch added to canoe store<br>2013 &#8211; storage barn added<br>2018 &#8211; excessive rainfall limits operations (closed 62 days due to high water)<br>2020 &#8211; Covid-19 changes society. We remained closed all season<br>2023 &#8211; another drought year<br>2025 &#8211; end of an era, John Gibson retires, Mark Harris takes the helm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>History at Downriver Canoe Company Downriver Canoe Company was founded in 1974 as an equal partnership between two paddling buddies, John Gibson and Harry Stimpson.&nbsp; Originally located in the old Limeton general store just three miles north of&nbsp;our&nbsp;current location, we offered canoe trips with shuttle service in one of&nbsp;our&nbsp;22 Michicraft aluminum canoes hauled up river&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.downriver.com\/about-us\/our-story\/\" title=\"Read Our Story\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-250","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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